USA Technologies offers completely cashless payments on campus
USA Technologies, a payment technology service provider of self-service transactions has expanded an agreement with Burch Food Services that will enable campus card acceptance at a local university for closed-loop purchases on a Blackboard system.
The initiative on campus has enabled purchases at Burch’s on-campus vending machines, but now in addition to cash, the campus machines accept student ID cards, credit/debit cards, as well as mobile payments. Following conversion of those on-campus machines to accept additional payment methods, and based on early studies, average cashless usage has risen to 51%.
“From the beginning, we worked in partnership with Burch to ensure the deployment was strategic, and we saw very good results on many machines,” says Michael K. Lawlor, Chief Services Officer, USA Technologies. “By using our Go Cashless marketing program, taking advantage of our premium services offerings and extending payment solutions to campus cards, Burch is offering its customers a seamless payment experience. The company is a great example of how an unattended operation can transition to 100% cashless on machines that can be configured to accept cashless devices the right way.”
Burch Food Service is an independently owned food service and vending provider, with deployments in Missouri, Arkansas, Tennessee, Kentucky and Illinois. USA Technologies is currently upgrading more than 1,000 of the Burch’s machines to its new cashless technology platform and telemetry services, enabling Burch to track the acceptance of cash, credit/debit cards, and contactless payments, including mobile wallet payments from Android Pay and Apple Pay, through its NFC-capable ePort Connect cashless payment system.
With the deployment nearly complete, Burch based on a recent one-month study reported cashless usage at 31% for existing machines and 26% for new machines. Burch also reported a 17% top-line growth in transaction dollars on machines connected to USAT devices between June 2015 and June 2016.
As part of the agreement, Burch has also opted for USAT’s Premium Support Service offerings, which provides customers access to support services such as deployment planning, project management, installation support, training, tools specific to the marketing of cashless programs, marketing support/consultation, mobile payment, loyalty programs, and in some cases funding support.