Working proactively with students via orientation, special events and other opportunities can increase usage of the campus card and related services. Ellen Robinson Wyatt provides a first-hand account of creative ways the University of Cincinnati maximizes Bearcat Card participation.

Taking a lead role in new student orientation, linking up with student leaders, involving local merchants in creative ways and promoting an array of special events to encourage interaction and participation are just a few of the approaches highlighted.

Check out the video segment from her presentation – Five ways to initiate participation and buy-in for your programs, products and services – at the 2012 NACCU Annual Conference to get tips that can help you build student involvement with your card program.