The University of South Carolina athletics has awarded a multi-year contract to Aramark for the management of food and beverage services at all on-campus athletic facilities.
Under the terms of the agreement, Aramark will provide food and beverage services for eight campus venues, including the university’s Williams-Brice Stadium, Colonial Life Arena and Founders Park athletic facilities. To execute the agreement’s premium dining and catering services, Aramark has partnered with Columbia, S.C.-based Southern Way Catering, which has managed concessions services at the football stadium for the past five years.
Aramark’s agreement with USC athletics now makes the company the overall dining service vendor for the entirety of the university’s dining services. Earlier this year, USC announced its partnership with Aramark to provide on-campus dining services at the university’s 358-acre Columbia campus for its more than 46,000 and 2,100 full-time faculty members.
As part of the new agreement with USC athletics, the fan experience for Gamecock sporting events will be core to the overhaul with plans to renovate quality, convenience and innovation in its dining operation.
Over the first year, the primary focus will be to expedite service, upgrade basic cooking equipment and update point-of-sale technology. Future changes will include an expansion to menu offerings, a modernization of the look and feel of existing concessions facilities, and introduction of new concepts.