Arthur Blank & Co., which specializes in all facets of custom printed plastic cards, such as access cards for a variety of venues, including hotels, hospitals, and colleges, has developed a new direct marketing approach involving plastic card coupons resembling credit cards. This new scheme provides a longer life span for the coupons, the company says.
BOSTON (June 22, 2004) – With consumers being bombarded with paper coupons and direct mail offers, marketers are turning to plastic card coupons to improve the response rate for their direct mail promotional programs. Arthur Blank & Co., Inc. (www.arthurblank.com), the leaders in card marketing solutions, is offering the direct response industry a wide range of new, liquid coated plastic coupon cards with the high quality look and lasting value of gift or membership cards.
“When consumers receive a plastic card instead of a paper coupon,” said Eric Blank, executive vice-president, Arthur Blank & Co, Inc. “They automatically attach value to the card and tend to save the card in their wallet or purse, therefore, dramatically improving the redemption rate of coupon promotions. The card also acts as a miniature billboard for the issuing company.” Plastic coupon cards can also accommodate high quality graphics and images that make direct response mailings stand out from the competition.
“Over the past year, we have seen direct response couponing rapidly expand,” continued Blank. “Companies such as book sellers and apparel retailers or resort chains use coupon cards to boost traffic and build new customers.”
Liquid coated cards offer the same look and feel as a credit card, but for a lower cost than the standard overlaminated finish. They are available in standard credit card size, as well as the patented RAC® and Long RAC® style cards. Further information about Arthur Blank & Co. and their full line of card marketing solutions can be found by visiting www.arthurblank.com, or calling (800) 776-7333.
About Arthur Blank:
Arthur Blank & Co., Inc., located in Boston, Massachusetts, specializes in all facets of custom printed plastic cards. Products include private label loyalty, gift, phone, credit, debit, membership, security I.D., access cards, RFID and Smart cards, as well as complete card numbering and personalization. For more information, please visit www.arthurblank.com or call (800) 776-7333.