Bank Alfalah has partnered with Alive Asia to launch a co-branded International Student Identity Card in Pakistan.
The card enables students access to more than 41,000 local and international services from 125,000 locations across 124 countries. It is the only internationally recognized student identity card supported by UNESCO, universities and governments.
Alive Asia is the licensed authority, appointed by the International Student Identity Card Association, to issue, promote and develop the card in Pakistan. Its partnership with Bank Alfalah will bring debit cards to Pakistan’s youth, and offer them access to funds and discounts for their educational and lifestyle needs.
“The youth of Pakistan represents 40% of our population, and it has emerged as a potential untapped customer segment that has unique needs and preferences; be it for education, traveling, dining or interest based activities,” said Atif Bajwa, Bank Alfalah CEO,
The International Student Identity Card was launched in 1968 and now serves more than 40 million students.
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