Read the magnetic stripe no matter which way you’re holding the card? That is the idea behind MagTek’s new SureSwipe dual head reader. “SureSwipe will significantly reduce card holder confusion at the point of sale or anywhere the consumer uses magnetic stripe payment cards,” says a company rep. My Grandmother would certainly agree as she has asked me about this for years …
MagTek Introduces SureSwipe Magnetic Stripe Reader
New Dual Head Magnetic Swipe Reader Delivers Accuracy and Speed
Carson, CA – October 30, 2006 – MagTek®, Inc, a global leader in electronic payment technology, announces SureSwipe, a 3-track bi-directional dual-sided magnetic stripe reader, designed specifically to read any magnetic stripe card regardless of which way the magnetic stripe is facing when swiped through the MSR. With a 99.9% accuracy rate, SureSwipe ensures the card data will be read on the first swipe every time.
“Introducing SureSwipe into our well established and successful MSR product line was simply the next logical step in a natural evolution for our Magnetic Stripe Reader, a flagship product for MagTek,” said Sarah Irato, Senior Vice President, Sales and Marketing at MagTek. “SureSwipe will significantly reduce card holder confusion at the point of sale or anywhere the consumer uses magnetic stripe payment cards,” continued Irato.
SureSwipe is compatible with all MagTek’s existing swipe USB MSRs. The design, configuration and footprint also interface seamlessly with leading electronic cash registers, POS terminals and keyboard emulation devices.
Key features of SureSwipe include:
- It is compatible with any device with a host USB interface.
- It does not require any special software drivers.
- It will operate in the traditional USB HID mode or as a USB Keyboard Emulation device.
Since 1972, MagTek has been a world leader in electronic transaction technology, from magnetic stripe card readers and writers to high-accuracy MICR check readers and scanners, secure PIN issuance and cardholder verification systems. The company’s products and components are in use today at point-of-sale (POS) and back-office locations in thousands of companies around the world; incorporated into kiosks and ATMs, banking customer service terminals, custom retail POS terminals, and restaurant and hospitality equipment. MagTek is based in Carson, California and has sales offices throughout the United States, Europe, and Asia, with independent distributors in over 40 countries.