To honor the its institutional member that demonstrates high marks in a strategy that emphasizes interactive opportunities, the National Association of Campus Card Users has introduced the Excellence in Interactive Marketing Award.
The award is set to honor the best results-based card program marketing campaign that emphasizes use of electronic, interactive, and online media. Eligibility for this award requires a well documented marketing plan, utilization of various tools and actions (not just electronic media), and return on investment.
Open only to NACCU institutional members, entries will be evaluated based on how well their oppurtunity was identified and planned, along with creativity and execution. Strategies will be also critiqued based on implementation and measurable results.
Online voting will commence on February 15 to determine the top three nominees. The winner will be announced the NACCU’s Annual Conference, during the Awards Luncheon held April 21.