13 July, 2018
The National Association of Campus Card Users has revealed its new brand identity and guiding principles, which includes a new value proposition, Strategic Priorities, logo and tagline.
In 2016, the NACCU Board of Directors began a process to define the value proposition of the Association. It had become clear that NACCU’s existing brand and strategic plan were no longer aligned with the industry or the benefits that NACCU offers to its members. After a thorough exploration of the industry and member needs, the Board of Directors redefined the strategic direction of the Association.
The new value proposition more clearly describes the focus of the organization and will open new avenues to attract institutional members. Specifically, the word “card” though core to the industry, has been removed as members responsibilities on campus encompasses so much more than the campus card.
The new Value Proposition is as follows: “NACCU provides members access to a network of campus identification and transaction system resources to integrate and streamline campus operations, and enhance the student experience.”
In Spring of 2018, the NACCU Board created an ad hoc committee to review and simplify the NACCU Strategic Plan. The committee focused on what the most important strategic competencies would be for NACCU. At the April board meeting, the new strategic plan was approved. The Strategic Priorities of the association stem from the following three areas:
- Knowledge Creation
- Membership Development
- Navigating Technology
The updated Strategic Priorities document is available for review here.
In tandem with the new value proposition and the revamped strategic blueprint, NACCU has also embarked on a rebrand. The new tagline, like the value proposition, better reflects what NACCU is all about. The Association’s new tagline is: “NACCU: Connecting Campus Identification & Transaction System Professionals.”
The new NACCU logo incorporates the tagline and includes a “connecting” graphic which will be used in association branding. The NACCU Board and staff are proud to announce the new guiding principles, terminology, and a brand that reflect NACCU’s values, the industry, and its members.