The International Student Identity Card (ISIC) has partnered with mobile enterprise solutions provider, Driving Mobile Innovation, to develop and launch a new mobile platform for the credential that will include updated mobile apps for iOS and Android and a new mobile website.
The ISIC Association is a non-profit organization whose credential, the ISIC card, acts as an internationally accepted proof of student status and discount card. The credential is used by an estimated five million students globally to access some 42,000 discounts around the world.
Once developed, the new mobile apps and website will reflect ISIC’s larger goal of providing students with valuable information in near real time. Students, meanwhile, will receive discounted access to products and services relevant to student life, including software licenses, movie access, bookstore discounts, public transport and food services. The redesign will also enable local businesses around the globe to engage students through exclusive offers and incentives.
Longer term, the initiative with DMI will see the apps eventually replace the plastic cards currently distributed to students. The company also believes that the ability for students to prove identity by linking their ISIC membership to a mobile device will also mitigate any card theft or loss.
DMI specializes in building and delivering mobile enterprise solutions. The company expertise includes mobile strategy, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure device and app management.
“As mobility continues to drive an unprecedented transformation of global online and offline connected commerce, no one on the planet is more tied to their mobile devices than students,” says Magnus Jern, president of DMI International. “Drawing from a wealth of experience working with a wide range of organizations to deliver on mobile strategies, our team is providing ISIC with unique insight and design elements to help better engage end users and build customer loyalty, as well as tap new revenue streams.”