Beyond the Basics: Your Campus Card as a Management Tool
May 1-2, 2003 o Sanibel Island, FL
National Association of College Auxiliary Services
National Association of Campus Card Users
Want to take your established card program to new heights? Or are you planning to initiate a program and need to know what happens once the office is opened and the card distributed? If so, this intense 2-day workshop in beautiful Sanibel Island, Florida, is for YOU. It will help you acquire the knowledge and skills you need to begin or transform your campus card operation.
The workshop will begin with an overview of the campus card industry. Several sessions will focus on attaining financial independence for your program through both oncampus and off-campus initiatives.
You will learn:
• how to develop on- and off-campus relationships that are vital to your program’s success • how to explore e-commerce applications and identify which are right for your campus • evaluation techniques to determine your card program’s financial and service effectiveness • to plan for disasters and quick recovery
All workshop sessions will be facilitated by experienced and successful campus card professionals. You will also work closely with other card program administrators, auxiliary services directors and campus business professionals. Your institution’s card program will benefit from your attendance. Come and see how you can make your card program the very best it can be.
Thursday May 1
Breakfast on your own
7:30a- 8:30a Registration
8:30a – 9a Welcome & Introductions
9a – 10:30a Reaching Financial Independence with your Card Program
Valerie Shafer, Ohio State U; Mark McKenna & Patty Eldred, U of Vermont; Tom Barlow, Xavier U
Presenters will discuss expense avoidance, setting realistic user fees, methods to account for their collection, plus tips for capturing incremental card revenue.
10:30a – 10:45a Break (provided)
10:45a – 12:15p Maximizing Value Off-Campus & Shared Systems
Tom Barlow, Valerie Shafer, Patty Eldred
Session will include best practices for identifying offcampus partners, key elements of off-campus agreements and guidelines to manage off-campus programming while maintaining its integrity.
12:15 – 1:15 Lunch (provided)
1:15 – 2:45 Maximizing Value On-Campus
Ron Pierce, NACCU Executive Director; Chris Corum, CR80 News
Discussion will cover developing a campus card marketing program that is coordinated with all oncampus and community events, and building relationships with student and community groups.
2:45 – 3p Break (provided)
3 – 4p e-Commerce Applications
Valerie Shafer, Mark McKenna, Robert Huber, Robert Huber Associates.
Identify and discuss the development, use and management of e-commerce activities and tools such as: websites for on-line deposits, real-time statements, marketing, opening accounts, closing accounts, etc.
4 – 5p Ask the Pros
Roundtable Q & A session covering the day’s topics.
Friday, May 2
8:30 – 8:45a Housekeeping & Warm-up
8:45 – 9:30a Card Program Evaluation Processes
Examine various types of evaluation processes. Learn to establish criteria appropriate to campus, review steps and procedures necessary for credible evaluation, and use evaluation results.
9:30 – 10:15a Electronic Market Survey Tools
Paul Tuennerman, SurveyStudents.com
A look at the process of surveying card users to tailor your program offerings to your customer’s desires.
10:15 – 10:30a Break
10:30a – Noon Card Data Disaster Planning
Ron Pierce, Mark McKenna
Discussion of the implementation and recovery of a card program after a physical disaster on campus.
Noon – 1p Lunch (provided)
1 – 2:30p Marketing Your Card Program
Patty Eldred, Valerie Shafer, Tom Barlow, Robert Huber
A look at ways to market a program to the campus and community. Marketing plan components as well as tactics, strategies, and collateral will be discussed.
2:30 – 2:45p Break
2:45 – 4p Industry Outlook
Chris Corum, Robert Huber, Ron Pierce
Current campus card market overview – smart card trends and applications, emerging technologies, software and system providers, products comparison and potential technology upgrades and/or breakthroughs for each.
4 – 5p Ask the Pros/Workshop Wrap-up
Contact the hotel directly for reservations. Please refer to NACAS South to receive the rate of $165/$200 single/double condo. Reservations made after March 16, 2003 will be on a space available.
Sundial Beach Resort
1451 Middle Gulf Drive
Sanibel Island, Florida 33957
The Sundial Beach Resort’s double condos are perfect for sharing. They boast two private rooms with two private baths. If you are traveling solo and would like to be paired with another workshop attendee contact the NACAS National Office and we will try to find a condo-mate for you.
If you travel by air, make your reservations into Fort Meyers International Airport. There are multiple taxi options available at airport. The approximate one-way fare is $37. If you are driving, please contact the Sundial Beach Resort for directions. Parking with in/out privileges is complimentary for guests. Valet parking is not available.
Seminar Location & Schedule
Registration, sessions, and meals will take place at the Sundial Beach Resort. If you require special assistance under ADA, please list your special needs on the registration form. The program begins at 7:30a on Thursday, May 1st and ends at 5:00p on Friday, May 2nd. Please schedule your travel arrangements so that you can participate in the entire program. The conference agenda is full and does not include much time for sightseeing. If you would like to explore the Sanibel Island area, please make your travel arrangements to arrive early or stay late.
Complete and mail or fax this form to the NACAS National Office before April 17, 2003. The registration fee is $479 for members of NACAS, NACCU and CCBO, and $529 for non-members. Meals included in the registration fee are those listed in the program schedule. Special Discount for institutions registering 2 or more delegates for Beyond the Basics: Your Campus Card as a Management Tool. Institutions will receive 10% off the 2nd (+) person. For larger teams, contact Tamia R. Jordan at 434-245-8425 x225.
Visit www.nacas.org for a copy of the registration form.