CBORD announced the addition of Tony Lista to its management team. Lista will join as general manager of CBORD’s student discount program, Student Advantage.

Based in Boston, Student Advantage works with colleges, universities and campus organizations, and thousands of discount locations nationwide to develop products and services enabling students to make purchases cheaper around campus, across the country and online.

Lista brings experience in the higher education market to Student Advantage. Recently, he was general manager for Ellucian, a provider of technology solutions that help education institutions of all kinds navigate change, achieve greater transparency and drive efficiencies.

Previously, Lista held several senior-level positions, improving performance and maximizing growth for a number of large companies including NBT Bank, Washington Trust Co., Staples, Verizon, IBM Global, JP Morgan, and Citibank.

As a member of CBORD’s executive management team, Lista will be responsible for the strategic planning and daily operations of the Student Advantage business. Tony will further improve operations, provide a greater overall customer experience for Student Advantage cardholders.

Student Advantage delivers value, convenience, and savings to thousands of students on the products and services they use every day: food, travel, school supplies and other purchases around campus – everything from textbooks to pizza, laptops to posters and everything in between.