University students targeted for cards
Gemalto was chosen by Banco Santander Brasil, a financial institutions with more than 90 million customers worldwide, to deploy a contactless EMV payment system in Brazil.
Santander Universities Global Division, responsible for the project, expects to issue thousands of contactless payment cards to Brazilian university students over the next 12 months. This innovation represents the evolution of the University Smart Card, which is already widespread in 12 countries, in more than 200 universities and with 5 million users.
Besides the speed of contactless payments, students in Brazil will continue enjoying the features of the university smart cards they already have. These features include EMV security, digital ID, strong authentication and access to university facilities, as well as public transportation in some universities.
Santander is one of the first banks in Brazil to issue personalized contactless EMV cards, which are produced in the country. In addition, it is positioning itself for the expansion of more advanced payment programs, such as through cell phones using NFC contactless technology.