Apriva, a provider of secure end-to-end wireless transaction and information solutions, has partnered with Arizona State University for the launch of the ASU Deals application. The application, which is now available for university members and the broader community, offers a diverse range of benefits to students, staff and merchants that span coupons, loyalty programs and mapping capabilities.
ASU Deals encourages students, faculty, staff, alumni, families and community supporters to engage with campus-sponsored events and nearby participating businesses through special deals, tailored marketing promotions and the sharing of relevant campus information. The ASU-branded mobile application makes it easy for customers to discover new places and deals around campus, while enabling local businesses to capitalize on the benefits of mobile marketing to target new and repeat customers in the area.
At Arizona State, a variety of local merchants including the Sun Devil campus store, restaurants, cafes, sporting goods stores and other service provider merchants have already signed on for the program. In participating in the program, these merchants can offer unique deals through the application and provide users with a variety of options on or near campus.
ASU Deals is built on the AprivaLife customizable, cloud-based mobile commerce application. AprivaLife complements the company’s full range of point-of-sale solutions by combining payments, loyalty programs, promotional offers, location-based services, social media and identification features into a secure, intuitive and flexible platform.
“The ASU Deals app, powered by AprivaLife, represents the future of mobile marketing, customer loyalty and payment applications,” adds Riddiford. “We’re empowering merchants and organizations to take full advantage of these mobility trends for customer relationship development and business growth while delivering valuable services to their community.”
“According to eMarketer estimates, more than 200 million United States consumers will have smartphones by 2017,” says David Riddiford, president of Apriva. “Mobile marketing presents a fantastic opportunity for businesses in the coming years, especially when it can be paired with payments functionality.”
Founded in 1999, Apriva provides end-to-end wireless transactions and secure information messaging solutions for companies across the financial services, government and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools.