Venture Development Corporation, which invests in RFID, is getting some buzz for its new reports on the demand for bar code printers.
The market, "continued to shift toward lower priced, higher performing models across all price classes," according to VDC.
"In 2006, we saw market share cascade throughout the various printer classes, with the highest-priced, performance-class segments losing share to their lower-priced counterparts," stated Kevin Permenter, AIDC Analyst at Venture Development Corporation, in a news release. "Entry-class - and recently ultra-entry class - printers have improved their performance and functionality enough over the past few years - without dramatically increasing price - to shift the price-performance tradeoff downward."
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