"Skeptics of RFID, who see significant technological and regulatory challenges or no return on investment, are wrong.

"The same was true with barcode technology 30 years ago - many in the retail and consumer products industry considered it to be costly, technically flawed, and unnecessary."

Zelinski said cynics will be astounded by the technology's increased maturity and further advances will be rapid as organizations learn to manage the data which RFID generates."

Editors remain skeptical. If we were just pundits, we'd work for competing publications.

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