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Thursday, September 25, 2003 in News

Yahoo! News - Consumer Goods: Merchandise Moves With RFID

“Many consumer packaged-goods companies, including Colgate-Palmolive and Gillette, are motivated in large part by the power of retailers such as Wal-Mart Stores Inc., which is requiring that its 100 largest suppliers support RFID transmissions from product pallets within five years. While few functional deployments are expected this year, the development of RFID technology is expected to accelerate in 2004, and many companies are likely to set their sights on refining use at the pallet level with pilot programs, says Paula Rosenblum, an analyst with AMR Research. In fact, a recent study completed by AMR predicts that RFID will soon become a bigger technology initiative among consumer packaged-goods companies than Y2K was, Rosenblum says.”
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