By Ryan Kline, Contributing Editor

If a matrix barcode is not your thing, maybe a Mobot is more to your liking. From the end user perspective, QR Codes and Mobots work similarly – the user snaps a photo of the Mobot using a camera phone and the captured image is sent via the web to retrieve some special offer, product info, or initiate some type of transaction. But the Mobot isn’t a barcode but a realistic image with visual meaning for the user.