Convenience continues to be redefined when it comes to contactless payments. The latest innovation: Using wireless readers/terminals to take–and pay for-concession orders at a group of Broadway theaters in New York City.

Sandbar Concessions is one of the leading in-theater refreshment services companies on Broadway. The company is concessionaire for The Nederlander Organization, which serves the Brooks Atkinson, Gershwin, Lunt-Fontanne, Marquis, Minskoff, Nederlander, Neil Simon and Richard Rodgers theaters. It is also the first refreshment service company to accept Visa credit, debit and, now, contactless payments.