A company that once used its RFID technology to make Star Wars-licensed toys talk, is now going after a market it believes looms larger than Darth Vadar ... Disposable smart tickets for public transportation.

"I have done a lot of evangelizing" about low-cost smart tickets, admitted Trevor Crotch-Harvey, senior vice president for United Kingdom-based Innovision Research and Technology, developer of a chip tailor-made for such tickets.