ATM fees and campus card programs
The selection of a campus card banking partner nearly always involves a consideration of fees. Financial institutions charge fees to customers and non-customer users of their services in order to stay in business and build value for their shareholders. Campus decision makers typically want to minimize fees charged to their student cardholders and/or share in the fees collected. So the potential partners often find themselves at cross purposes.
A ubiquitous fee that has received almost constant attention and debate nationwide is the ATM usage fee. It has been the subject of industry regulation, consumer upheaval, and legislative action. In the end, it comes down to economics … and an understanding of the basic economics of the ATM market can help the campus card administrator better evaluate banking partnerships.
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