Student Advantage has been offering discount programs to college students for 11 years. But now, the company is taking the next logical step by merging the offering with a college's existing campus card program.

The first test, an incredibly successful one at that, was implemented last fall at Georgetown University outside Washington, D.C.

"We're now allowing, for the first time in our history, schools to add all the benefits of the Student Advantage program right on to their own ID cards," said Ray Sozzi, CEO for the Boston, Mass.-based company. "This is just one other example of how schools can enhance the value of their own ID for their students."