By Lyn White, Campus Card and Marketing Consultant, White Consulting

So your campus card program is now a couple of years old and you have forgotten the trauma of installation and are being pushed to expand onward and upward. Where do you start? What do you do to ensure the success of your expansion?

Campus Trends
First of all you need to research campus trends – both generally and on your campus. This will help to guide your program in the direction of need. As of the latest survey, 44% of students are over 25 years old, 43% are part time students, 80% average 25 hours of work a week, and only 16% are traditional full-time 18-22 years of age. You need to remember also that students are more savvy consumers than before and they want more from their college experience – such as convenience, quality and service. Students also want to live, eat and socialize on campus again.