The goal of most RFID systems is to increase the granularity of effective inventory counts to know what items are where, and when. By grouping products and attaching a tag to a case or pallet, a number of items can be tracked simultaneously as they travel together. With all but the most advanced of today’s retail systems, inventory visibility ends here. It should come as no surprise, however, that technology trials are underway to track individual items throughout the retail environment and at the point of sale. This is where true granularity can be achieved and tremendous opportunities to increase revenues can occur.