Ask the Experts: Jack Grasso, Public Relations, EPCglobal
Jack Grasso is the Senior Director of Public Relations for EPCglobal US.
What factors have contributed to the news media’s negative portrayal of RFID technology?
Much of the early work and publicity surrounding RFID was focused much too far into the future and on applications outside of the supply chain. Pervasive item-level tagging is many years away. The true benefits of RFID will come in the near term at the pallet and case level deep in the supply chain. Moreover, when educated with the facts, consumers overwhelmingly support the use of RFID for the benefits they expect to receive from the technology. In fact, in a recent Capgemini study more than 60 percent of the consumers surveyed said they would welcome RFID-tagged products to gain access to safer prescriptions, fresher produce and faster recovery of stolen goods.
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