It is not uncommon for a college campus to have less than one parking space for every ten students. Add faculty and staff, visitors, and vendors to that equation and it is easy to see why a parking is among the top complaints and concerns on campus today. Multimillion dollar parking garages, land grabs, and restrictive policies are common fixes though it can be argued that such attempts are band-aids rather than solutions. Can a solution be found in technology? And does the campus card play a role? Some think the answer to both of these questions is yes.