A new smart card loyalty program takes aim at the student market
If Student Marketing, Inc. is meets its goals, many of your students will be carrying a smart card by the end of 2003. The privately-held company based in Melbourne, Florida is targeting your cardholders, hoping to make them their cardholders as well. Calling it the Student Crew, the company is issuing chip cards that enable merchant discounts and loyalty point accrual to students across the country.
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