Campus Cards, College and University Identification and Security

Regulations make it tougher for banks on campus

Thursday, April 26, 2012

Banking partnerships increase in 2011, though slightly

Campus card bank partnerships, like many financial service offerings, are having a tough time as increased regulation makes it harder for banks to turn a profit and make programs attractive to schools. Despite this challenge, 2011 saw some growth in the number of programs and several banks did see their numbers increase.

The biggest issue for banks with campus partnerships is how to make money. As regulators clamp down on fees banks can charge cardholders and merchants, the profitability matrix has changed. The pendulum has shifted forcing banks to focus less on fee income to make the business case and more on the long-term value of the customer relationship.

There are 1806 words in the rest of this article …

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Purchase increases university presence, curbs DOE regulatory worries

Already among the ‘Top of the Charts’ in the payment processing realm, Heartland Payment Systems catapulted to Rock Star status in the campus payment world this morning, announcing that it has entered into an agreement to acquire TouchNet Information Systems, Inc., a Lenexa, Kansas-based integrated commerce solutions provider to higher-education institutions.

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The CBORD Group announced that the GET platform, used at colleges across the country, is available as a native smart phone app putting student services at their fingertips 24/7. The platform also supports MICROS order integration enabling online and mobile orders on campus or off.

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Waukesha County Technical College has started its search for a new banking partner to fill its on-campus location.

A 2009 poll conducted at the Waukesha County Technical College found that 69% of students would use an on-campus bank. Now, the school is seeking proposals for a full-service branch on its Pewaukee campus.

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Regulatory action is being proposed in the campus-banking sector, with the U.S. Department of Education releasing its first draft of regulations on campus debit cards that will effectively prohibit certain fees, constrain marketing practices and institute transparency regarding the college-card provider relationship.

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