Vendors rolling out initial apps for mobile devices
Across markets, smart phones are being used for more than phone calls, texts and email. It is easy to focus on brand new functions, but the biggest impact may be in the way people interact with long-standing services. Handsets are changing banking, retailing, marketing, health care, public service delivery and virtually every other aspect of modern life–including campus card programs.
In May Google announced two new products, Google Wallet and Google Offers. They enable handset-based mobile marketing and payment functionality via near field communication. During the event announcing the product, Google reps highlighted student IDs as an ideal application for their Wallet platform.
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