Campus Cards, College and University Identification and Security

Smart phones empower the campus card

Friday, December 9, 2011

Vendors rolling out initial apps for mobile devices

Across markets, smart phones are being used for more than phone calls, texts and email. It is easy to focus on brand new functions, but the biggest impact may be in the way people interact with long-standing services. Handsets are changing banking, retailing, marketing, health care, public service delivery and virtually every other aspect of modern life–including campus card programs.

In May Google announced two new products, Google Wallet and Google Offers. They enable handset-based mobile marketing and payment functionality via near field communication. During the event announcing the product, Google reps highlighted student IDs as an ideal application for their Wallet platform.

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The University of Memphis’ Student Government Association has voted to enable the university’s student ID to be used at off-campus dining locations.

Memphis students can now use their Tiger Funds to pay for meals at local area restaurants. For now, the Daily Helmsman reports that the program will undergo a trial run with Garibaldi’s, Domino’s and Ubee’s – all restaurants located near the campus. More locations will be added as the program grows, however, and the Student Government Association claims there are already a number of local restaurants looking to sign up.

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The growing trend on campuses nationwide is seeing students outfitted with smart ID cards. For all the benefits that smart credentials offer, however, there remains at least one concern for students: cost.

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CardSmith in is rolling out real-time account activation for its clients using the company’s IDMS system.

IDMS, CardSmith’s card printing and production system, continuously updates the company’s transaction system anytime a card is printed or replaced. This means that students can walk out of their campus card office with an active, transaction-ready credential. Providing students with an active ID at the time of issuance eliminates delays associated with batch file processing, a common occurrence in other systems.

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Regulatory action is being proposed in the campus-banking sector, with the U.S. Department of Education releasing its first draft of regulations on campus debit cards that will effectively prohibit certain fees, constrain marketing practices and institute transparency regarding the college-card provider relationship.

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Glenn Permalink
December 13, 2011 4:25 PM

Campus locksmith will not have to go around letting kids in their rooms.

Reply
December 15, 2011 5:46 PM

The thing I like the best about Google Wallet is that, unlike many of its competitors, it would allow users to link all of their cards, regardless of brand (Visa, MasterCard, etc.) to their Google Wallet accounts.

From a consumer’s point of view, the best mobile wallet would store all of our cards, as well as cash and checks. What we would not want to have is a clutter of apps for each individual card type or even each card issuer. So Google is moving in precisely the right direction and I hope the promised future versions will build on that foundation. http://blog.unibulmerchantservices.com/google-wallet-goes-live-more-consumer-friendly-version-to-follow

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