Campus Cards, College and University Identification and Security

Contactless cards at Santa Clara University used for more than just payment and access, couponing adds benefits

Wednesday, September 29, 2010
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Blackboard’s new contactless cards deployed at Santa Clara University helped the university meet several needs, according to Jeff Staples, vice president of market development and strategy at the campus card provider.

The university wanted to increase awareness of specials in their dining program so the school put up digital signage at the card office advertising coupons and promotions. They also installed a contactless reader so students could present their cards and download a coupon that could be redeemed immediately at the dining facility.

“It was a fantastic opportunity for the institution to put the power of the contactless element into the students’ hands and give them an opportunity to realize an immediate benefit,” says Staples.

The University of New Brunswick is adding a unique feature to its campus ID by harkening back the oldest payment method around, cash.

The new university identification cards double as cash cards that can be used at selected businesses on campus. The new IDs have seemingly been a big hit, as an estimated 1,100 students have already made the switch to the new credential.

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Student purchases made on the University of Wisconsin’s campus – with the university’s Wiscard – are set to be simplified as well as offer additional discounts on food.

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Gemalto partnered with Banco Santander’s Universities Global Division to issue the Optelio Contactless microSD solution to institutions in Spain, Brazil, Chile and Mexico, as part of the bank’s University Smart Card program.

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With the contemporary college student and their smart phone attached at the hip, the use of mobile apps to fulfill daily tasks like door access, laundry and vending has become the new trend.

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Bryan Permalink
September 29, 2010 11:23 AM

What did they download the coupon to? Was it just a $2.00 credit added to their account? What would stop a student from downloading multiple coupons?

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