Blackboard’s new contactless cards deployed at Santa Clara University helped the university meet several needs, according to Jeff Staples, vice president of market development and strategy at the campus card provider.
The university wanted to increase awareness of specials in their dining program so the school put up digital signage at the card office advertising coupons and promotions. They also installed a contactless reader so students could present their cards and download a coupon that could be redeemed immediately at the dining facility.
“It was a fantastic opportunity for the institution to put the power of the contactless element into the students’ hands and give them an opportunity to realize an immediate benefit,” says Staples.
What did they download the coupon to? Was it just a $2.00 credit added to their account? What would stop a student from downloading multiple coupons?