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Students to access discounts via mobile phone

Thursday, May 27, 2010

Set to launch in June is a student geared, eco-friendly, electronic coupon campaign designed to save student consumers money, while at the same time generate more business for local establishments, reports The Gainesville Sun.

Developed by owners of Mint Magazine and American Values Magazine, ECouponNation is a discount program that enables students to access real-time discounts via their mobile phone.

Business owners can update events, activities, giveaways and discounts, and the Web site will then relay the information for students to receive instant access to.


ECouponNation said it plans to keep students’ attention by offering $20,000 worth of free products, food giveaways and entertainment each year.

Officials stated that ECouponNation is still in its beta phase but is looking to expand both electronically and demographically, adding that if the Gainesville market is a success, ECouponNation will go on to Tallahassee.

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HID Global has announced the successful completion of the world’s first university pilot of NFC smart phones carrying digital keys.

First announced in September, the pilot involved a select group of students and staff at Arizona State University using NFC-enabled smart phones equipped with HID’s Secure Identity Object (SIO) Technology. Participants could gain access to their residence halls and other secure access areas by tapping their handset against a reader embedded in the door and entering a PIN, rather than use their plastic campus card.

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Personal information of 9,000 current and prospective students was inadvertently posted online by Valencia College in Orlando. The school has apologized for the mistake.

The information included the students’ names, addresses, dates of birth and student ID numbers but not their Social Security numbers or financial information.

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Ingersoll Rand Security Technologies announced that research has found that two-thirds of American college students are interested in using their cell phone in place of an ID card.

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Turkcell, Turkey’s largest mobile operator, has announced the launch of a SIM-based NFC road toll payment application on the Turkcell T11 smart phone.

Developed in collaboration with Bank Asya, the app allows users to migrate their plastic KGS toll payment cards onto their T11 smart phone to pay for fares when crossing bridges and freeway turnpikes.

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By Sarah Ledwith, Marketing Manager, Colleges & Universities, The CBORD Group Inc.

2012 will be a year for re-examining our definition of a card office. As credentials expand from cards to phones, increased adoption of mobile features and near field communications will change the way we think of credential management on college campuses and beyond.

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The Peninsula Taxi Association (PTA) in South Africa has launched a electronic fare collection system, granting commuters cashless fare and discounts when using the newly developed contactless-enabled transit card, according to The Cape Times.

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