The CBORD Group announced that its customer, Carleton University was honored with two awards at the National Association of Campus Card Users conference last month - one awarded to the university as a whole, and one to its Campus Card Manager, Kathleen Kelly.
Based in Ottawa, Ontario, Canada, the Carleton University received the Excellence in Interactive Marketing award, recognized for its use of new media to educate its campus community on campus card services, promotions, and policies.
Carleton revamped its marketing efforts by incorporating media such as Facebook, Twitter, and digital signage; featured contests and promotions to drive activity; and updated its Web site to be more appealing and interactive with students.
Kathleen Kelly, manager of the Campus Card Office at Carleton University, received the Professional Development Award, which is given each year to an individual who has contributed to the campus card industry not only through work on his or her own campus, but through service to the industry as a whole. ![[end]](/resources/bullet/cr80news-4.gif)
