Making social media work for your campus card program
If you aren’t using Facebook, YouTube, MySpace or some of the other so-called social networking sites, you may be missing out on a prime opportunity to market your campus card or other university program.
The University of Minnesota uses Facebook, YouTube and sometimes Twitter to keep its students in the know and coming soon will be an ambitious video about the day in the life of a U Card user, said Alison Bloomster, marketing and operations manager, U Card Office, at the university. “This is where your students are, and this is where you need to be,” she said.
Bloomster showed attendees at the NACCU conference in March ways to use these sites and did a repeat performance during a NACCU-sponsored Webinar in June.
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