Had that simple little piece of plastic that students use to identify themselves remained just that, a student ID card, there probably would have been no war. But the moment universities or card providers decided to let parents or students use the Web to place money into student accounts, the battle was on for the soul of that plastic card.
As David Johnson, president and founder of JSA Technologies said in a 2004 interview: “If there’s no way to put money on a card, what good is it?”
That is the core of the battle that has been fought since then. The card has become a valuable asset. The only issue now is who owns the technology that makes that card so valuable?
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