Campus Cards, College and University Identification and Security

Acxiom teams with Blackboard for online student identity verification

Wednesday, March 11, 2009

Acxiom Corporation, a provider of interactive marketing services and identity management, has teamed with campus card provider Blackboard to handle online authentication needs of higher education institutions. As a partner in the Blackboard Alliance Program, Acxiom will make its Risk Identification Suite, used also in verifying online banking transactions, available to Blackboard clients to identify distance learning students.


The partnership offers colleges and universities the ability to improve student verification while complying with the federal Higher Education Act, which requires verification that individuals completing online assignments are actually the students registered for the distance learning classes.

“All higher education institutions with distance learning programs are looking for a simple, affordable solution that does not require hardware to meet evolving integrity policies in distance education,”

Acxiom’s identity verification does not require hardware, and institutions using Acxiom’s authentication solutions control when, where and how frequently students authenticate. Instructors and administrators are notified of results. The entire process is delivered through Blackboard software, enabling authentication during the learning process.

The student identity verification is performed over the Internet with no intrusion into the learning process. Acxiom’s authentication system asks verification questions that only the student enrolled in the course can answer.

Blackboard’s online learning application, Blackboard Learn is used by many U.S. colleges and universities. [end] 

More schools are now using online platforms to distribute and exchange information, such as course documents and online tests. These same online platforms also serve as an administrative tool, containing personal data on students and staff. To prevent identity and data theft, online applications used by schools and universities need to be protected.

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Florida State College at Jacksonville has partnered with technology and payment services provider Higher One to help electronically distribute Financial Aid and other refund disbursements to students.

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Kyambogo University, located in Uganda, has introduced smart cards for students and developed a software suite that will organize and track all campus activities, according to the Daily Monitor.

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It’s more a students’ photo identification. It’s an all-in-one solution for campus access, services and events. The Mountaineer Card, the official campus card for West Virginia University, is an essential part of student life, according to The Daily Athenaeum, the university’s official student newspaper.

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Blackboard recently announced integration for Blackboard Learn and Blackboard Connect to extend its capabilities in mass notification and alerts for colleges and universities, and deliver communications in modes that students and faculty prefer.

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University of Central Florida has expanded its card services to offer students more options when using and managing their student ID cards, according Central Florida Future.

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Cardsmith