Campus Cards, College and University Identification and Security
CBORD: Securing buildings, transactions, and the bottom line. www.cbord.com

Cindy McCall promoted to CBORD's vice president of marketing

Thursday, September 18, 2008

Cindy McCall, former marketing director for campus card provider CBORD, Ithaca, N.Y., has been named the company’s new vice president of marketing tasked with overseeing the promotion and marketing of the company’s entire product line, including campus and cashless card systems, food and nutrition service management software, housing and judicial process management software and integrated security solutions.


McCall’s primary responsibilities will include targeting marketing efforts to the health care, college and university, continuing care, and corporate industries; branding the CBORD image and name; and providing both the CBORD marketing team and clients with the necessary support to achieve their objectives.

McCall joined CBORD in 2002 as a marketing manager, and in 2005 was promoted to marketing director. [end] 

Vendors rolling out initial apps for mobile devices

Across markets, smart phones are being used for more than phone calls, texts and email. It is easy to focus on brand new functions, but the biggest impact may be in the way people interact with long-standing services. Handsets are changing banking, retailing, marketing, health care, public service delivery and virtually every other aspect of modern life–including campus card programs.

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The OneCard from Bowdoin College in Brunswick, Maine, can now be used at three off-campus restaurants with more merchants set to join.

“It’s a project we’ve been working on for some time now and its finally coming to fruition,” said OneCard Coordinator Chris Bird.

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The CBORD Group rolled out version 6 of its Odyssey PCS card system that features online and mobile control of activities and sales. It also includes AdminWeb, making it easy to access current information on-the-go.

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Identive Group Inc. has formed a new product group within its business structure to provide services for integrated access control. This Converged Access group will build on technology designed for Identity as a Service/SaaS products like idOnDemand, as well as work with Identive’s products in the network access smart reader technology field.

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Missouri Southern State University in Joplin has implemented its new campus-wide, one-card program utilizing the CBORD Group’s CS Gold that will power door access, dining purchases, snack/beverage vending, printing, bookstore purchases, health center charges, recreation center privileges and other transactions across campus.

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Using smart phones for online banking and shopping has been promoted as the next big thing, but adoption has been slow, partly due to the fact that smart phones have security issues. Scientific American reports that this might change with the development of quantum cryptography.

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