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facecard prepaid MasterCard to launch financial literacy campaign

Tuesday, August 19, 2008

Beginning with the opening football game–Aug. 30 at many college campuses–representatives from facecard, a prepaid debit MasterCard, will be at 50 schools to trumpet their national campaign designed to educate students and their parents about financial literacy. The company also provides resources to help college students avoid so-called financial pitfalls.


These representatives will be distributing information on how to stay financially literate this school year. The move is part of an effort by facecard to encourage students learn how to do more with their finances.

“College students are failing financial literacy tests at alarming rates, yet nearly 60% of them manage to graduate college with four or more credit cards,” said Ed Braswell, CEO and chairman of facecard’s parent company edo Interactive. “With a few simple tools, we can equip these students to make wise financial decisions allowing them to graduate with a leg up not a step behind.”

Fans will be given a publication created by facecard entitled “Get Smart. Get More,” which deals with budgeting, how to bank efficiently and how to avoid ID theft.

“As the next generation of our economy, it is vital that Millennials have a basic understanding of how to manage their wallets,” said Braswell. [end] 

DeviceFidelity and SpringCard have unveiled moneto, a multiplatform mobile wallet solution for iPhone and Android users.

Much like DeviceFidelity’s In2Pay solution, moneto relies on a protective iPhone case equipped with an NFC-enabled microSD card. The moneto mobile wallet is powered by MasterCard PayPass technology and linked to a reloadable MasterCard prepaid card to enable contactless mobile purchases wherever PayPass is accepted.

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Japanese mobile operator KDDI has announced that it will launch NFC-based commercial services with Japan Airlines, credit card issuers, retailers and loyalty program providers, reports NFC World.

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MasterCard and Commonwealth Bank have announced the launch of a QkR, a new mobile app that enables movie theater goers to browse and purchase refreshments from their seats.

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Laks has announced the commercial launch of its watch2pay contactless-enabled wristwatch in the UK.

Equipped with MasterCard’s PayPass technology, the watch can be used to make contactless purchases of up to £15 in more than 70,000 UK retailers now accepting PayPass payments.

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Fox News Business has taken a look at university IDs that also double as prepaid cards. Fox dubs the prepaid aspect as “the latest twist on a long tradition of college campus ID cards serving a dual financial purpose.”

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Students at Park Hills, Mo.-based Mineral Area College will be receiving their financial aid refunds faster this year through a prepaid card issued by Central National Bank in Oklahoma.

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