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Do you know mindset of your freshmen? Hint: Freddy Krueger has always been dead

Tuesday, August 19, 2008

Ah, the class of 2012. These freshmen entering your college for the first time were probably born in 1990, when Windows 3.0 for the personal computer was making the rounds and when colleges no longer needed to “trumpet the fact that residence halls are wired.” These students have always been looking for Carmen Sandiego and don’t know what it’s like to stop and ask directions, not when they have access to a GPS.


These are students who don’t know what it’s like to get a flat tire fixed at a gas station, but they do know they can buy a cappuccino at that same station. For them, it’s a world where “WWW” never stood for World Wide Wrestling. It’s a world where certain films have always been rated “NC-17” not “X,” or when Sammy Davis Jr., Jim Henson and Freddy Krueger have always been dead.

Yes, it’s time for the College Mindset List, released annually by Beloit College in Wisconsin. The brainchild of Beloit’s Keefer Professor of the Humanities Tom McBride and Public Affairs Director Ron Nief, this is the 12th edition that “provides a look at the cultural touchstones that have shaped the lives of students entering college for the first time.”

You can access the complete list here[end] 

Every year since 1998 Beloit College has released the Beloit College Mindset List. Created by Beloit’s own Keefer Professor of the Humanities Tom McBride and former Public Affairs Director Ron Nief, it was created as a reminder to faculty of dated references, and quickly became a catalog of the rapidly changing worldview of each new generation. Most students entering college for the first time this fall - the Class of 2014 - were born in 1992.

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The Palos Heights School District 128 in Chicago is using GPS technology to track its students allowing the district to keep up with the student–when he or she first entered the school bus and when the student exited the district’s care.

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Yankee Design’s BrainWave desktop microwave brings back memories of the easy-bake ovens, minus those where your hand gets stuck and burned to high heaven, according to Ubergizmo.

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Tyfone, provider of NFC enabled Memory Cards for mobile financial services, today announced that their Managing Director, APAC, Prabhakar Tadepalli, will be presenting on the evolution and vision for mobile contactless payments at the first forum on alternative NFC mobile payment solutions held in Taiwan on Sept. 8-9.

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It takes young adults–those between the ages of 18 and 24–some 132 days before they realize they’ve had their identity stolen. In that time, they’ve lost five times the amount of money compared to other age groups, according to Washington State University’s student newspaper.

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The University of Cincinnati’s Bearcat Card will soon have debit functionality thanks to the new five-year partnership with PNC Bank, according to an independent student newspaper at the university.

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