Colleges have other options for cell phone alerts, of course. They could go off campus and hire a company specializing in text messaging. That’s what Rave Wireless and Mobile Campus are offering to universities.
Rave offers what its COO, Raju Rishi, calls “an alert solution, which basically gives the university the ability to get emergency broadcasting to the entire school or a subset of the school (like students who live on campus), whether it’s about a gas leak or orientation. The university pays us for that capability yearly. We tie into Blackboard (campus card solution),” he added, “so we don’t have to recreate the lists.”
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