At the recent National Association of Campus Card Users conference in Orlando, I spoke with several bankers and a number of campus administrators about credit cards. Though far from a scientific study, the conversations suggest to me that the issue of campus cards and credit may be heating up again. In the late 90’s, during the heyday of the affinity credit card expansion, issuers were racing to ink deals with like-minded groups providing cards to group-members that suggested and ‘supported’ the group’s mission. From sports teams to hobbyists, everything was fair game. And college alumni organizations were among the most sought-after categories.
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