EU Privacy Concerns
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“With growth in the technology continuing, the Data Protection Working Party has now highlighted areas in which data protection concerns might be raised by RFID use. These include:
- “The collection of information linked to personal data – for example, where a retailer links the purchase of tagged goods with a loyalty card database;”
- “The storing of personal data on each tag – such as on monthly transport tickets;”
- “Tracking without additional identifiers being used – where, for example, tagged shopping cart tokens are given to supermarket customers, allowing the monitoring of purchases and by association, the monitoring of the customer.”

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