Gauging Consumer Knowledge and Sentiment
David C. Wyld is the Mayfield Professor of Management and is the Director of Strategic e-Commerce Initiative at Southeastern Louisiana University.
It’s 9 a.m. at a Sam’s Club in the Dallas suburbs. A mother is pushing a cart with a broken wheel through the store, stocking up for her daughter’s soccer team party. As she navigates through the towering aisles she buys cases of household products. In doing so she has become a part of Wal-Mart’s grand experiment. As reported in Information Week, it is very likely that due to the warehouse nature of the store, Sam’s Clubs shoppers in North Texas will be the first to actually take home RFID-tagged cases of goods, bicycles, or apparel items being shipped to Wal-Mart by its top suppliers.
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