Ask the Experts: Patrick Burns, Corporate Communications, VeriSign
Patrick Burns is a Senior Manager in Verisign’s Corporate Communications Group.
What steps should companies exploring item-level RFID programs take to protect their customers from perceived or actual violations of privacy?
One of the things that early developers of RFID have already discovered is that information about products is stored much better on a network than on RFID tags themselves. A network not only offers more space for storing information, but also provides a much more efficient means for sharing that information. Sharing dynamic product information is critical to lowering the economic costs of moving products throughout the supply chain. As a provider of Internet infrastructure services, VeriSign brings the power of a large, standards-based network to enable the sharing of dynamic supply chain information.
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