The on-campus/off-campus push and pull
The typical on-campus card program begins as an acorn of sorts, humbly starting with little to show but promise. But in time things began to click, successive years of orientation classes produced cardholders that embraced the ease of use and ubiquitous acceptance of the card. Average balances grew as the program hit its stride as a key component in dining, vending, laundry, library and many other applications. The program managers and upper level administrators became aware of the cards value and developed more realistic expectations regarding the financial contribution to the campus coffers. Things were good for the program.
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