Campus Cards, College and University Identification and Security
CBORD: Securing buildings, transactions, and the bottom line. www.cbord.com

Marketing takes center stage with UNCG’s campus card program

Saturday, June 1, 2002

BY SCOTT MILMAN, DIRECTOR OF SPARTAN SERVICES AND JOSEPH DIX, MARKETING COORDINATOR, BUSINESS AND AUXILIARY SERVICES, UNIVERSITY OF NORTH CAROLINA AT GREENSBORO

There are 619 words in the rest of this article …

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Tallahassee-based Florida A&M University and campus card service provider CardSmith have announced plans to upgrade the university’s multi-functional Rattler Card program.

The new Rattler Card will feature Rattler Bucks, a prepaid spending account offering FAMU’s more than 13,000 students cashless access to an expanded range of campus facilities and services including the bookstore, dining venues, mobile payments, campus offices and off-campus merchants.

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Northwestern University is eliminating what it calls “an antiquated system” with the discontinuance of its CashStripe program, which students use to transfer cash to their WildCARD to pay for print jobs and buy products from select vending machines.

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U.S. Bank and Oakland Community College, Bloomfield Hills, Mich., have launched a combined campus ID and prepaid MasterCard program for the school’s 78,000 students and 788 staff members.

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Tom Bell offers expertise to campus card directors

Paraphrasing a famous comedian, Tom Bell says that campus card programs ‘get no respect.’ This is despite the fact that if a school’s card program were suddenly to go away, he believes the university would practically shut down.

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Arkansas State University, Jonesboro, has partnered with the Discover Money Network to enable students to open an account with the university’s Student Account Services. It would be separate from their school account and can be used anywhere Discover cards are accepted.

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Max Steinhardt, COO for campus card provider CBORD, has been named the company’s new president effective May 1. He succeeds Tim Tighe, who has served as a CBORD executive for more than 25 years.

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